![]() One of the significant advantages of LinkedIn’s advertising platform is its ability to reach people at different stages of the buying journey. The purposeful nature of LinkedIn creates a focused, business-minded audience inherently combating many of the challenges previously discussed. On top of that, LinkedIn offers tons of data points to measure the true impacts of your marketing efforts. Of LinkedIn’s 850 million users, 680 million of them are in positions to drive business decisions. LinkedIn’s audience has two times the buying power of the average web user. When you log on to LinkedIn, you’re building a network, researching, or curating your profile. LinkedIn is unique in that it’s designed to be used by people who are making business decisions. How LinkedIn helps you solve those challenges It’s important to understand the complexity of how marketing impacts your sales cycle beyond the customer. Internal pressure can lead to inaccurate ROI metrics and lower potency campaigns. Consider that 63% of marketers don’t feel confident in their ROI measurements. Internal pressure to prove the ROI of your campaignsįor marketers, understanding and attributing revenue to marketing efforts can be a huge challenge. This creates a small window in time in which your consumer is actually open to any impactful marketing tactics. On top of this, buyers are only looking into solutions 17% of the time. The average customer conducts 12 searches before engaging with a brand. Distracted BuyersĮvery day, your ideal client is inundated with options. With so many hands in the pot, the sales cycle can become substantially slowed, taking up to 18 months to actually deliver results in some cases. The process of B2B transactions can quickly become a circuitous journey that includes multiple stakeholders, research, evaluation, and more stakeholders. While there has been a shift in business practices over the last few years, the sales cycle typically remains long, and the buying journey is complex. This means marketers face a series of challenges they need to overcome. In today’s fast-paced world, it’s only getting harder to capture the attention of your target audience, much less foster a connection. It is perfectly tailored to address the biggest issues faced by marketing teams today. With highly LinkedIn analytics, powerful ad placement capabilities, and first-party data collection, LinkedIn is the ideal platform for B2B companies. As a platform, LinkedIn offers you direct access to a qualified, business-ready audience. LinkedIn was created by business people for business people. Why B2B Companies should try LinkedIn Ads ![]() LinkedIn trends you should watch out for. ![]() How to monitor and measure your LinkedIn Ads campaign.How to create and execute a paid campaign on LinkedIn.How LinkedIn helps you solve those challenges.The challenges that marketers face today.Why B2B Companies should try LinkedIn Ads. ![]() In this article, we’ll dive into a series of LinkedIn Ads best practices so you can run more successful ad campaigns, including how you can use LinkedIn Ads to change your marketing strategy, target your ideal clients, and experiment with some of the biggest LinkedIn Ads trends. For B2B companies, this is not only good advice, but an essential practice. Do business where business is done – that’s LinkedIn’s motto. ![]()
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